How important are green options? How “green” a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end users (customers) pay for a green option?

How important are green options? How “green” a company should be if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following a differentiation strategy, how much extra will end users (customers) pay for a green option?

Environmental issues, including climate change, are increasingly discussed in the executive suite as it
relates to strategy formulation and implementation. Questions like how “green” a company should be
if it is pursuing a low-cost strategy in an increasingly environmentally conscious society, or if following
a differentiation strategy, how much extra will end users (customers) pay for a green option, are
increasingly being considered.
Consider your own purchasing decisions and habits. How important are green options? Or is it just
about price? Consider these questions from a small purchase perspective (e.g. a bottle of ketchup or a
dish detergent) and from a large purchase perspective (e.g. an automobile or an out-of-country
vacation).
Referencing your current employer (or a past-employer if you are not currently employed), do they
have an intentional green policy and/or strategy? If yes, explain it strategically. If no, should they and
make a strategic argument for it.”

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As for referencing my current employer part: I’m working in an mid size manufacturing/eCommerce company & they dont have an intentional green policy or strategy currently.