HCM 325: Milestone Two Rubric

HCM 325: Milestone Two Rubric

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Prompt: For this milestone, you will submit the chosen target market with demographics and complete a SWOT analysis.

Describe your target market’s demographics to include gender, age, income, occupation, education, household size, and relationship to the product or service. Then complete a SWOT (strength, weakness, opportunity, and threat) analysis that addresses the following:

• Analyze your organization’s internal strengths and weaknesses. Consider factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, and current promotion.
• Analyze your organization’s external opportunities and threats. Consider factors such as competitive position, applicable legislation, technology, and any other macroeconomic considerations.

At least three items should be listed in each category of the SWOT analysis, accompanied by a brief description of each.

Specifically, the following critical elements must be addressed:

• Target Market
  • Clearly establish the target market that the marketing plan will address.
  • Describe the demographics of this target market, including age, sex, job description, and motivation for the product or service.

• SWOT Analysis
  • Analyze your organization’s internalstrengths and weaknesses. Consider factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, current promotion, and so on.
  • Analyze your organization’s external opportunities and threats. Consider factors such as competitive position, applicable legislation, technology, and any other macroeconomic considerations.

Guidelines for Submission:This submission should be one to two pages in length and should use double spacing, 12-point Times New Roman font, one-inch margins, and supporting evidence from the research properly cited in APA style.