HCM 325: Final Project Guidelines and Grading Guide

HCM 325: Final Project Guidelines and Grading Guide

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Overview

The final project for this course is the development of a healthcare marketing plan based on an identified product or service in a healthcare organization. You will choose a product or service of an existing healthcare organization as the subject for this project. The product or service should be chosen based on an assumed potential for increased sales as the result of the marketing plan. After conducting research, you will create a healthcare marketing plan that identifies a target audience, analyzes the market for the product or service, and executes a plan for improving upon the product or service. A SWOT analysis, competitive analysis, and budgeting will be components of the healthcare marketing plan.

The project is divided intothreemilestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted inModulesTwo,Three,andFive.The final draft will be submitted inModuleSeven.

This assessment will address the following course outcomes:

• Explain common marketing issues present within healthcare organizations
• Correlate the relationship between the needs assessment and marketing processes
• Interpret market data applicable to the campaign process

• Propose strategies to maximize the effectiveness of healthcare marketing campaigns