Please answer the questions below individually and mention clearly what question you are addressing.
Submit your answers (one attempt, checked by SafeAssign anti-plagiarism)) in a Word or RTF format document (approx. 3 pages).
Some bullet points are alright but must be supplemented by brief explanations:
Q1 (20 points): What did Hannah do to make a first cut in the potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision-making? Which unused variables might have been useful?
Q2 (40 points): What would be your choice for the top five opportunities? The top ten? What equation did you use to reach that conclusion and why?
Q3 (20 points): Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode of entry is employed?
Q4 (20 points): What are some of the internal and external challenges Hannah will face in moving from a list to actually opening a restaurant?
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