In Module 4 Case Assignment, we will be looking inside of Harley-Davidson in order to identify its strengths and weaknesses. It is important to consider how these factors will either help the company overcome the threats (or make it more vulnerable), or put it in a position where it can take advantage of opportunities (or will have to let them pass by because they do not have the internal resources to act).

To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions:

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i. What are H-D’s top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment?

ii. Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what H-D is doing (or should be doing) to overcome these weaknesses?

iii. Wrap up by overviewing the more salient points of your entire SWOT analysis (from your Mod 3 and 4 Case Assignment) and give your impressions in relation to whether you think the corporation will continue to be competitive and be able to continue to meet its mission.

Note:Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.

Assignment Expectations

This paper should include:

An introduction stating the thesis, position, or central theme you plan to take in your paper, a main body discussing focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Be sure to document your sources and provide in-text citations whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but youmustdocument where you got the information you are using in your papers!

Module 4 – SLP

Internal Analysis of the Company

It is important to conduct an internal analysis to find the strengths and weaknesses of the company. Therefore, for part 3 of the SLP project, we will look inside your chosen organization.

Please read the information in the background material, look for more information, and then write a 2- to 3-page report for your professor by answering the following questions:

i. What are the two or three biggest strengths the organization has that allow it to make the company’s vision come to fruition?

ii. What are its main competitive advantages? Keep in mind that if you are reporting on a military unit you may have to be a bit creative here. But chances are your unit, or even branch of the military does compete for funding and resources with other units. Every organization wants to rank among the best of their peers.

iii. What internal weaknesses can you find?