Discussion 1

Prior to beginning work on this discussion forum,

Read

• Week 3 Lecture
• Chapter 5 of the course text, Principles of Marketing

This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. So let’s dig in!

+Re-familiarize yourself with the three main pricing strategies

+Research pizza prices for 5 different pizza brands

+Create a forum post that includes the following:

   (a) a brief description of the 3 prices strategies, from least to most expensive

   (b) Classification of the five brands into the 3 pricing strategies: Penetration, neutral and skim

   (c) For any of the pricing strategies where you have multiple brands, rank the brands from least to most expensive.

    (d)Include the kind of pizza you priced out, your recorded prizes and any other pertinent notes.

    (e)Your classifications may differ from others but that is okay.

+Answer the following questions

    (a) Did your perception of these chains pricing strategies change based on this exercise? If so how

    (b) For you, which of these chains represent the greatest value and why? Explain how the mix of the 4 P’s of the marketing mix contributes to your answer.

     (c) If you were to suggest 2 sales promotion strategies (section 5.4) to attract more sales  for the brand that has greatest value for you, which 2 would you suggest and why?

     (d) Name the promotional brand strategy and explain why this is best fit for the brand you picked.

Discussion 2

Prior to beginning work on this discussion forum,

Read

• Chapter 6 of the course text, Principles of Marketing

Watch

• What Is Integrated Marketing?

One Message, Many Media: Integrated Marketing Campaigns

To examine integrated marketing in action, you’re going to tell the story of a particular

campaign from your internship brand, you selected in Week 1, across multiple media for this interactive activity. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.

+Refer to your text and define what IMC is:

+Identify a significant marketing campaign from your internship total brand

+ Create a new post determining the elements 

    (a)title and subtitle

     (b) headings for the three media you found