Developing a Health Advocacy Campaign

• Select a population health issue of interest to you and identify the population affected by the issue.
• Locate two scholarly articles, each of which provides a description of an effective health advocacy program that addresses your issue.
• Analyze the attributes of the programs to determine what made them effective.
• Reflect on a policy you could propose or a change to a current policy to further improve the health of the population you selected with regard to the issue.
• Consider how you could develop an advocacy program, applying the attributes identified in similar, effective programs.

To complete:

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• Describe your selected population health issue and the population affected by this issue.
• Summarize the advocacy programs you researched in this area.
• Explain the attributes that made those programs effective.
• Develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan:
  • A description of the public health issue and proposed policy solution
  • Specific objectives for the policy you want to be implemented
  • The means by which you will convey information to various stakeholders on the need for this policy change
  • Be sure your proposed need is substantiated by data and evidence.
  • Methods of establishing support for the policy, including how to influence policymakers
• Explain how the attributes of the effective advocacy programs you researched could be applied to your proposed advocacy campaign. develop a 9- to 12-page paper that outlines a health advocacy campaign D