Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and show the linkages between the two. Cite source with in-text citations.
b. Apply the components of the marketing research problem listed on PAGE 61 to suggest what research can be done. Cite source within-text citations.
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Get Help Now!c. Describe key concepts to be used in the marketing research problem approach. Cite source with in-text citations.
4. Conclusion – Summary of main points a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
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