Customer Trends in the Mobility space – Survey and Focus Interview Results
Survey has been conducted using a Choice based Conjoint analysis software “sawtoothsoftware” – enclosed logic
2. Survey conducted with focus group of customer – sample size n=54 and qualified n=49 replies
3. Online survey has under “Survey Data” results possibility to look at “1. Utilities” , 2. “Importances” 3. ” Market Simulation”
4. Target group of this paper are automotive senior executives
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