What is the competitive advantage of Toys “R” Us and how will it help in Japan? Has Toys “R” Us selected the best entry strategy and the best partner for Japan?

What is the competitive advantage of Toys “R” Us and how will it help in Japan? Has Toys “R” Us selected the best entry strategy and the best partner for Japan?

Using the readings up till now (some readings are attached), the readings for Class 11(Toy “R” Us Japan) to answer the following questions:

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Current Concepts (45 pts)
•What is the competitive advantage of Toys “R” Us and how will it help in Japan?
–Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) (5 pts)
–Late Mover Advantages for Toys R Us in Japan (5 pts) (can reference reading “Going Global Lesson Late Movers)
–Demand vs Supply Side Scope economies (5 pts) (the definition can be found at reading “Wedgwood’s case”, it gives you better understanding of the meaning of these terms.)
–Global vs Adaptive products (5 pts)
•Has Toys “R” Us selected the best entry strategy and the best partner for Japan?
–ADDING Value Scorecards (15 pts) (lists of scorecards in listed in reading “Global_Value_Creation-The_ADDING_Value_Scorecard”)
–Economic Analysis of Japan’s Toy Business (10 pts)
Clarity & Language/Other Cases & Concepts (15 pts each)

DON’T need intro &conclusion. Avoid any sort of opening preamble . Directly answer questions.
* 12 point Arial font. You may have an additional 2-pages for graphs or charts and 1-page for a work-cited page.

The following messages are the things need to improve.
For Q1:
–Low-cost leader / differentiator (1st Mover, 2nd Mover, Niche)
Comment: give examples about leader in differentiation, and how they’re different from other competitors.
–Demand & Supply Side Scope economies
Comment: need detailed explanation, not a sentence.
– Global & Adaptive products
Comment: where is this part? talk about both global & adaptive side of the products(eg. raw material, manufacturing process, products diff. in diff countries, commercial……)
For Q2:
–ADDING Value Scorecards ***** (This is very important part)
Comment: Make a table in reference page, List all of Scorecards, bullet points explanation. In the paragraph, just mention one you think the most important for the firm, and explain. Need Reference any tables you create in essay.

– Clarity & Language are the basic.
– Apply Other Cases / Concepts**** (MUST INCLUDED)
Comment: At lease One framework need to applied. eg. Analysis of SWOT, VRIN, 5 Forces, CAGE, industry global potential, porter’s dynamic diamond….