Commercial Ad Analysis Essay

Commercial Ad Analysis Essay

“I smoke when I get bored” said the young boy as the commercial began. Many people can be unaware of second hand smoke, but viewers observing this commercial can get insight of what effects it have on children. They are affected by second hand smoke that come from adults and the commercial shows this through a child’s perspective. While looking at the ad, viewers can see that it targets the people’s desire to protect kids from harmful material; such as smoke and depression. I think this ad is brilliant. Further analysis will explain my reasoning with this.

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The overview from the ad depicts a typical child, of a smoker, and the type of ways each child is considered smoking from second hand. That’s where the character element comes into effect. “I smoke while I’m watching cartoons”, another child followed up in the commercial. That statement gives the viewers a visual of how the kid is breathing in smoke from their parents’ cigarette, while the kid is watching TV. Throughout the ad, is a series of kids making comments about how they are considered smoking through second hand smoke from the adults around them.

Each child looks depressed and as if they were about to collapse of exhaustions of some sort. Analysis show that these sarcastic comments made by children act as eye openers for older people that have control over their smoking activities.

The sarcasm, in other word; dialect, in the ad helps the listeners focus more on what the child is saying in order to get the ad’s point across. This element is the best used in this ad because people watching will be interest to see if kids are really smoking. Anybody would know that the kids in the ad are not willingly smoking during their everyday lives. The commercial is showing that children are inhaling smoke, but cannot stop because they’re around their smoking parents’ majority of the time. This plays into the depression mood shown in the ad.

The sadness on their faces helps illustrate this idea as they talk about their daily intake of smoke as well. “We smoke in the car on our way to school” said by two kids depressingly, sitting in the car. Statements like these in the ad play on parents’ thoughts that probably was not thought about until watching the commercial.

Continuing on, the setting of the ad is dry and gloomy. Elements like these are supporting the statement the ad wants you to believe. There isn’t any real daylight shown in the commercial. This is another visual that stating that smoking is nothing to be happy about. The ad wants people to believe that smoking ruins the day and children’s moods. First looking at the commercial a person would think ‘why is everything so sad?’

And then would come to realization that maybe I shouldn’t smoke if my day is going to be like this. I think that visual effect was very manipulative. It plays on people’s desire to want to have a good, stress free day. It’s ironic, however, because the main purpose for someone to sm………………….

Commercial Ad Analysis Essay

Commercial Ad Analysis Essay