COM 540 Final Project II Milestone Two Guidelines and Rubric

COM 540 Final Project II Milestone Two Guidelines and Rubric
In this milestone assignment, you will present the content you have created (authentic content) and curated so far for your personal online branding. You will discuss/justify the platforms you chose and what the conventions/advantages are of each platform. You will also discuss and share examples of the content that you created and curated thus far. You will discuss your content and why you chose to include certain curated items and why you created others, being sure to explain how the curated and authentic content you posted supports your brand. You will also discuss why the platform and content work together and how they fulfill the “best practices” you established in your guidelines in your brand identity paper. This milestone assignment will directly contribute to the successful completion of the Final Project II presentation. Your instructor will provide you with feedback so that any needed revisions can be incorporated into your final presentation, which will be due in Module Nine.
In your presentation, you will also want to be sure to include a reflection on what you have done so far to create and maintain/improve upon your brand and analyze your decisions.
Prompt: In your presentation, include the following critical elements:
 Justify the platforms you chose and provide support for your choices by drawing connections between the purpose of the platforms and your goals.
 Describe the conventions of each platform and explain how each will be used to reach your target audience.
 Explain how you took advantage of each of the platforms’ benefits and how you were able to overcome the limitations.
 Explain the issues you considered when including curated content versus developing original content.
 Discuss the curated and authentic content you posted, explaining how it supports your brand. Be sure to include screenshots of your content.
 Justify the inclusion of the curated and authentic content that was chosen and support your justification with best practices from your research.
Guidelines for Submission: This PowerPoint presentation will consist of 3–6 slides, be accompanied with speaker notes, be appropriately cited, include screenshots of your work, and be of professional quality.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.
Critical Elements
Proficient (100%)
Needs Improvement (80%)
Not Evident (0%)
Value
Justify the Platforms
Justifies the platforms chosen and supports justification by drawing connections between platforms and goals
Justifies the platforms chosen and supports justification by drawing connections between platforms and goals, but justification is cursory or connections are tenuous or illogical
Does not justify the platforms chosen
18

Conventions
Describes the conventions of each platform and explains how each will be used to reach the target audience
Describes the conventions of each platform and explains how each will be used to reach the target audience, but description or explanation is cursory or contains inaccuracies
Does not describe the conventions of each platform or explain how each will be used to reach the target audience
18
Platforms’ Benefits
Explains how each of the platforms’ benefits was taken advantage of and how limitations were overcome
Explains how each of the platforms’ benefits was taken advantage of and how limitations were overcome, but the explanation is cursory or unclear
Does not explain how each of the platforms’ benefits was taken advantage of and how limitations were overcome
18
Issues
Explains the issues that were considered when including curated content versus developing original content
Explains the issues that were considered when including content, but the explanation is cursory or does not distinguish between curated and original content
Does not explain the issues that were considered when including curated content versus developing original content
12
Curated and Authentic Content
Discusses the curated and authentic content that was posted, explaining how it supports the brand
Discusses the curated and authentic content that was posted, explaining how it supports the brand, but the discussion or explanation is cursory or unclear
Does not discuss the curated and authentic content that was posted
12
Inclusion
Justifies the inclusion of the curated and authentic content that was chosen, supporting justification with best practices from research
Justifies the inclusion of the curated and authentic content that was chosen, but does not clearly support justification with best practices from research
Does not justify the inclusion of the curated and authentic content that was chosen
12
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has some errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Total

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