CMN 288 Promotional Comm and Social Media
Social media provides new opportunities for organizations to build relationships and to engage audiences as co-creators through the strategic use of tools such as blogs, Twitter, YouTube, Instagram and Pinterest to achieve a range of social and persuasive communication goals. Students will study communication theory, promotional genres and new media to understand the principles, benefits and ethics of these interactive, mobile and immediate communication forms. This course aims to integrate theory and practice, and students will demonstrate their understanding of course content through their engagement with social media.
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