Classic Knitwear Case Analysis Questions
- Evaluate the product-company fit.
- Evaluate the product-market fit.
- Will consumers and the trade respond to the Guardian marketing program?
- What other problems do you see in the proposed Guardian marketing program?
- What are the advantages and disadvantages of the licensing agreement?
- What sales volume is required to break even on Classic’s 2 year marketing investment?
- If Classic implements all of Miller’s marketing recommendations, what is the estimated demand for the new product line over the 2-year launch period
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