Chinese automobile companies enter African market
Establish a marketing strategy for a Chinese automobile company to enter African market. The company should have already existed but not entered the African market before. Please take case study as the methodology and select at least two Chinese automobile companies as the object of study. Literature review should include some theories such as 4ps(Product, Price, Place, and Promotion) and Porter five forces. The instructions of the dissertation structure are in the attachment, and please follow it.
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Get Help Now!¢You are required to submit bound 2 hard copies of your work to the Business School Reception by 15:00 and 1 electronic copy submitted via Blackboard. One hard copy will be retained for the library and one will be available for your collection after the assessment process has been completed. The electronic copy will be used to check for plagiarism. In addition to the copies of the dissertation, you must include Ethical Approval form (EA1/EA2).
You are strongly advised to make an extra copy for yourself.
The word limit is 15,000 words with an allowance of 10% either way. The word limit includes everything apart from the title page, abstract, acknowledgement, contents page, appendices, footnotes and bibliography
¢Word limit
n15,000 words (excluding cover page, abstract, table of contents, acknowledgments, appendices, footnotes and bibliography)
¢less than 13,500 words – not likely to be of sufficient depth to reach the required standard.
¢more than 16,500 words is not likely to be sufficiently focussed and succinct.
¢Try to be sharp and concise
The work must have page numbers.
12 Font Size must be used with 1.5 spacing on one side of good quality A4 paper. Colour printing is not necessary.
Margins must be 30mm on the left-hand side of the page and 25mm on the right-hand side, top, and bottom of the page.
Your dissertation must be bound using spiral binding or heat binding methods.
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