You are in charge of new product development at large company. Review the New Product Development Process on page 240 of your textbook (it’s also in my Week 4 Powerpoint).
Describe what of company you work for and the type of product you want to create. Explain how you would go about completing the five steps that are necessary for all new successful products. Be as specific as possible.
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Get Help Now!My text book : Basic Marketing, A Marketing Strategy Planning Approach, 19th ed.,
Perreault Jr., William D., Cannon P. Joseph and McCarthy, E. Jerome
McGraw Hill Publishing, 2014
ISBN: 0078028981
please note I don’t have access to book so assign someone who has access to it
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