CGD 218 Visual Literacy in Business

CGD 218 Visual Literacy in Business

This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.

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CGD 318 Public Relations Practice & Promotional Writing

An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and as copy using workshop format.

SRM 401 Sport Finance

The course examines the economic and financial environment in which the sport industry operates, with emphasis on financial decision-making, financial management, and current financial trends. The content identifies key stakeholders and their various interests in the financial success of sport operations and organizations. The students will explore sources of funding and revenue generation, financial controls and reporting, budgets, and the relationship between management principles and financial performance.

BUS 330 Principles of Marketing

This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.

BUS 340 Business Communications

Every aspect of contemporary business communications – from determining what information to communicate to processing information and sharing it – depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.

ACC 205 Principles of Accounting I

Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis.

BUS 307 Operations Management & Quantitative Techniques

Introduction to the nature and problems of operations management. Operations management as a field deals with the production of goods and services. The course will cover a variety of quantitative and qualitative techniques including probability and decision theory and project planning.

SRM 311 Sport Law

This course explores the legal structure of, and issues surrounding, amateur and professional sports leagues and associations. Included will be an examination of tort issues, risk management, sports agency, contract law, collective bargaining, gender issues, intellectual property, and antitrust law.

ECO 203 Principles of Macroeconomics

Introduction to national income determination and the equilibrium level of output and employment. Monetary and fiscal policies as well as open economy issues are discussed.

INF 410 Project Management

This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.

BUS 303 Human Resources Management

Introduction to the field of human resources management. Employees are a company’s greatest resource and understanding communication, motivation and management of personnel is essential to success. This course will cover those areas. The course will include a review of current standards and practices as well as the legal environment as it pertains to human resources.

SRM 320 Organization and Administration of Sports & Recreation Management

Reviews the principles of organizational structure and behavior within sport organizations. Topics include organizational policies and procedures, organizational effectiveness, communication networks, and leadership values. Prerequisite: Junior Standing or Permission of Instructor

SRM 410 Contemporary Issues in Sports Marketing & Management

Sport has become a major business enterprise in the United States and in much of the world. This course helps students understand the scope of the sport industry, to include identifying career opportunities in various segments of the sport industry. The course also examines the managerial process to include the functions of management, as well as the roles, skills, and attributes required of sport managers. Special attention is given to examining the unique characteristics of sport and the resulting social and ethical responsibilities of sport managers.

SRM 325 Case Research in Sports & Recreation Management

Sports as a subject matter is very ancient and its marketing can be traced to even its earliest days. However, as an integral portion of contemporary society, successful sporting events or seasons generally require professional marketing efforts. Utilizing the principles of management, marketing and other relevant disciplines this course will use case studies, class discussions, and projects to enhance the student’s collective expertise in this area of Sports and Recreation Management.