Which celebrity would you use to endorse Diet Pepsi in attempts to reach a different target group?
This week we talked about a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisment with Sofia Vergara.
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Which celebrity would you use to endorse Diet Pepsi in attempts to reach a different target group?
Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
Extra
Review the attached link and let us know your favorite Super Bowl ad, a plus would be identifying the target market.
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