Case Study: Tatts Group Limited (Australian)

Case Study: Tatts Group Limited (Australian)

Tatts Group Limited (ASX ticker: TTS) is an Australian-based firm operating in regulated wagering, lotteries, and gaming industries across Australia, New Zealand, and the United Kingdoms. Tatts’ history can be traced back to 1881 when George Adams organized the first public sweep at the Sydney Cup. Today, it is a medium-sized firm listed on the Australian Securities Exchange (ASX) with a market capitalization of around $6 billion. It owns many brands, including UBET, Tatts,NSW Lotteries, Golden Casket, Bytecraft, Talarius,and Maxgaming.

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Tatts’ business is divided into three operating segments: lotteries, wagering, and gaming solutions. The lotteries segment sells licensed lottery products throughout Australia and prides itself as the only company in the world that develops an in-house lottery operating system. The wagering segment covers major domestic and international races and sporting events, generating sales in excess of $3.5billion every year. The gaming solutions segment includes three separate divisions: Maxgaming, Bytecraft and Talarius. Maxgaming is Tatts’gaming venue services division, Bytecraft is the in-house maintenance provider, and Talarius is the largest amusement gaming machine business in the UK. Overall, Tatts has an established retail networks throughout Australia and a growing presence in the online market.

Your task includes the following:

(a) who are Tatts’ competitors in the industry? (b) Discuss the strengths and weaknesses of Tatts’ business.

Highlight Tatts’ corporate and social responsible (CSR) initiatives and its impact to society and stakeholders