Case Study – Lego Case Study
Lego Case Study Read the attached article (lego_case_study_2014.pdf) and answer the following questions based on the Lego case study:
• Who are Lego’s key stakeholders?
• What are some of the short and long term issues facing the company? (What are the main strategic options for dealing with the most important of these issues?)
• Was the plan successful? (If not, what might have been done differently? Could a STEEP analysis have provided vital information? If so, how?)
• Since the case was published in 2003, what steps has Lego taken to readdress their strategic plans? (Think about concepts such as vision, mission and mandates. Find 2-3 sources to support your response.)
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