Case 2.1a: Euro Disneyland
Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?
In what way has Trompenaars’ research helped explain cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain.
Based on its experience, what are three lessons the company should have learned about how to deal with diversity? Describe each.
Case 2.1b: Beyond Tokyo: Disney’s Expansion in Asia
What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe?
How do cultural variables influence the location choice of theme parks around the world?
Why was Disney’s Shanghai theme park so controversial? What are the risks and benefits of this project?
What location would you recommend for Disney’s next theme park in Asia? Why?
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