Case 10: Apple, Google, and Microsoft Battle for your Internet Experience
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- Answer all 5 questions below.
- Define and compare the business communication processes and business
models and areas of strength of Apple, Google, and Microsoft.
- Why is mobile computing so important to these three firms? Evaluate the mobile
platform offerings of each firm.
- What is the significance of applications and app stores to the success or failure of
mobile computing?
- Which company, communication and business models do you believe will prevail
in this epic struggle? Explain your answer.
- What difference would it make to you as a manager or individual consumer if
Apple, Google, or Microsoft dominated the Internet experience? Explain your
answer. What would be the impact and/or implications for your business
communication processes?
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