BUS 690 Business Strategy and Innovation
This course focuses on the various elements of the strategic management process in analyzing the external competitive environment, the organization’s internal strengths and weaknesses, and the use of these elements in creating, implementing and continually adapting the plan as required by the environment. Emphasis is also given to strategies necessary to support both process and product innovation.
Course Learning Outcomes:
Upon completion of this course the student will be able to:
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Get Help Now!- Describe the nature and use of the steps in the business strategy formulation process.
- Analyze the strategic position of an organization relative to both the overall world environment and its own specific external competitive environment.
- Assess an organization’s internal capabilities.
- Describe the skills needed to be a member and leader of the strategy creation and execution team.
- Describe and explain the ethical issues involved in strategy formation and integrate these into the development of a strategic plan.
- Create the outline of a strategy plan highlighting the elements that are necessary for presentation to the organization’s senior management
BUS 690 Business Strategy and Innovation
BUS 690 Business Strategy and Innovation
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