BUS 624 Marketing Management
This course is designed to provide an applications oriented study of the marketing function in both the domestic and international marketplace. This course provides prospective marketing managers with marketing skills to develop strategic marketing plans to support organizations’ mission and values. Emphasis is placed on the principles, strategies, and planning for effective marketing management and performance. Social media and other strategies are employed in the development of these plans and approaches. Upon completion, students will demonstrate analysis and problem-solving techniques via application of marketing tools, principles, and theories in a case study approach.
Course Learning Outcomes:
Upon completion of this course the student will be able to:
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Get Help Now!- Demonstrate comprehension of marketing and related business terminology.
- Develop a managerial perspective of the marketing function across business, government and consumer markets in both domestic and global contexts.
- Explain the practical concepts and tools for analyzing market opportunities and company capabilities as the basis for strategic market selection, developing customer value propositions, and competitive differentiation.
- Appraise and evaluate the action-oriented approaches for translating the market analysis into marketing tactics which integrate the four Ps – product, price, place and promotion.
- Design a framework that stresses the use of marketing research to make informed marketing decisions and a managerial orientation to implementing and controlling marketing programs.
- Employ an ethical application of marketing and market research to strategic business decisions.
BUS 624 Marketing Management
BUS 624 Marketing Management
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