BUS-485 Capstone Project Directions

BUS-485 Capstone Project Directions

BUS-485 Capstone Project Directions

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Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughout the BS program at COB.

You will be required to submit a specific section of the captsone in each Topic of the course as indicated in the assignment instructions below. Each section will be due by the end of the Topic in which it is assigned. Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. Utilize the “Capstone Project Template,” located in the course materials, to organize the individual components into the final strategic business plan due at the end of the course.

Topic 1: Overview of the Capstone Project

Draft an overview of your project (approximately 500-750 words). Refer to chapter 1 in the textbook for additional information. Include the following in your draft:

Briefly describe the context and your organization.

Articulate the vision, mission, and strategy of your organization (or business unit or division).

Describe the nature of the business opportunity.

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Topic 3: Marketing Plan

Write the Marketing Plan for your organization (approximately 750-1,000 words). Your plan should:

Describe the target market.

Identify the size of your potential target market.

Include a SWOT analysis (use a two by two table in Word).

Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4Is (intangibility, inconsistency, inseperabilty, and inventory).