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BUS 235 Introduction to Marketing

BUS 235 Introduction to Marketing

This course is an introduction to marketing principles, concepts and theories that define the marketing discipline. Basic marketing strategies relating to product, price, promotion and distribution, cultural trends, societal behavior, technology, and legal environments that influence effective marketing decisions are examined.

BUS 235 Entire Course

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BUS 235 Week 1 DQ 1 Marketing Trends

BUS 235 Week 1 DQ 2 Customer Needs and Wants

BUS 235 Week 2 DQ 1 Market Research

BUS 235 Week 2 DQ 2 Customer Loyalty

BUS 235 Week 3 Assignment Retail Store (Walmart)

BUS 235 Week 3 DQ 1 Branding Debate

BUS 235 Week 3 DQ 2 New Product Development

BUS 235 Week 4 DQ 1 Price and Ethics

BUS 235 Week 4 DQ 2 Service Marketing

BUS 235 Week 5 DQ 1 Super Bowl Advertising

BUS 235 Week 5 DQ 2 AMA

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