Building Customer Loyalty- A Customer Experienced Based Approached in a Pharmaceutical Industry
Writer may amend the project idea as long as it is about brand in pharmaceutical context. (MODULE : Corporate & Product Branding)
PART 1
FOR APPROVAL- A draft development idea is needed (please refer to attached document for project idea format)
The idea of thinking of a topic based on
-Your Research problem and which research problem (i.e. theoretical and managerial gap) are you filling in? … in relation to the previous literature. What are you adding? What’s new? Why? Why is so significant to study what you wanted to study/do?
** this is the draft needed for me to bring to the supervisor in a week time.
Dissertation area of research and focus- 300 words
PART 2
Detailed research proposal Compulsory
– 2,500 words)
PART 3
Ethical approval Compulsory
PART 4- 100% Dissertation – 12,000 words)
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I have a problem that the writer now needs to get back to previous work he did, I hope he doesn’t give up
until now unfortunately the writer has to help me on the ethical form again as it got rejected one more time
he just needs to amend the answers to focus only for Focus Group Participants. Don’t mention anything about quantitave method
answer as not-complicated as he could s the one reading it is the participants
answer as not-complicated as he could s the one reading it is the participants
so he has to ensure the reader/ participant knows what they read
and understnd it
As* the one reading it are* the participants
the one that he did before is okay but the Ethical Commitee got confused
as he mentioned Focus Group and then qualti
quanti methOD*
So they are wondering what actualy am I into, I am supposed to apply approval for the FGD data collection
not the quantitative data part
Participant Information Sheet Revised_2.docx
and also his word using ‘the researcher’ he can use I instead
otherwise the participants wont understand
use “I”
he has to make sure his writing for this form will be understood truely by the participants/
he does not need to explain the methodology in details
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