Assignment title: Education Abroad

Education Abroad

Unit: IMS – Level 7

International Marketing Strategy

Assignment title: Education Abroad

December 2015

Important notes

 Please refer to the Assignment Presentation Requirements for advice on how

to set out your assignment. These can be found on the NCC Education

Campus. Click on Policies and Advice in the left-hand menu and look under

the Advice section.

 You must read the NCC Education documents ‘What is Academic

Misconduct? Guidance for Candidates’ and ‘Avoiding Plagiarism and

Collusion: Guidance for Candidates’ and ensure that you acknowledge all the

sources that you use in your work. These documents are available on

Campus. Click on Policies and Advice in the left-hand menu and look under

the Policies section.

 You must complete the ‘Statement and Confirmation of Own Work’. The

form is available on Campus. Click on Policies and Advice in the left-hand

menu and look under the Policies section.

 Please make a note of the recommended word count. You could lose marks

if you write 10% more or less than this.

 All electronic media will be checked for plagiarism.

Page 2 of 6

Introduction

Scenario:

You have been asked to join a team of advisors from the European Union in Brussels, as

the team’s International Marketing Strategy Specialist. The team is to advise the

governments of new member states, which have joined the European Union, about

developing Further and Higher Education facilities in their countries. The first country the

team is to work with is the Island of Malta, in the middle of the Mediterranean Sea.

Your key role will be to produce a report, addressing the critical assessment of the

positives and negatives that a new private English Language school may experience in

entering and establishing itself into the Maltese English Language schools market-place.

Your report should be addressed to the Directors of The Regal English Language School,

Malta. The Regal College is a United Kingdom group of businessmen who are keen to

invest in Malta through the establishment of a new English Language School

Assignment – Education Abroad broad

 

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