Assignment 2: Marketing Plan

Assignment 2: Marketing Plan

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This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate Fles for the completion of this assignment. ±or the Frst six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-Fve (25) miles from where you live. ±or most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undi²erentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages di²erentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success. Write the three to Fve (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you: 1. DeFne your company’s target market. a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). b. Outline the demographic information for your company speciFed on the worksheet in the course text (p. 107 | Demographic Description ).