Analysis of Toyotas Hybrid Cars using Pestle, SWOT, VRIN

Analysis of Toyotas Hybrid Cars using Pestle, SWOT, VRIN

Toyotas Hybrid Cars using Pestle. Toyota Corporation is involved in the production and distribution of automobile products in the world with over 50 production facilities in 27 countries. Toyota Headquarters are located in Japan with regional offices in other key markets.

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Owing to huge market presence, Toyota has become a household name in the world of automobile. Rise to prominence has been facilitated by increased product differentiation and intensive R&D involvement.

However, its R&D activities facilitated the development of the Toyota Hybrid Prius plug-in model in 2009 and slightly cushioned the company from the effects of the global economic crisis. This report seeks to conduct a thorough strategic analysis of Toyota UK and recommend strategies for increased profitability and market dominance.

This report will utilise Pestle, SWOT, Resource based Analysis and Bowman’s Strategy Clock as the primary analytical models. This report will further suggest the best strategy for the company to pursue in increasing revenue and profit……………..

Toyota Motor Corporation is the leading automobile manufacturer in the globe (Toyota Motor Corporation, 2013). The major automotive products of the company include passenger cars, sport utility vehicles, minivans and trucks. Toyota Motor Corporation is a multinational company that has established a market presence in almost every country of the globe (Toyota Motor Corporation, 2013). A record of a strong financial performance over the last few years has been a major contributor in increased market dominance.
One of the primary markets of Toyota Motor Corporation is the UK market. Over the recent past Toyota has been involved in the production and distribution of the Hybrid car products to the UK market. In September 2010, Toyota announced that it was availing six new hybrid cars to the UK market by the year 2012 (BBC News, 2010). One of the six new hybrid products to be unveiled by Toyota in that time period was the Toyota Prius plug-in hybrid model. Toyota has focused its strengths on marketing the flagship Toyota Prius hybrid plug car model (Toyota Motor Corporation, 2013).
However, in the wake of increased competition in the UK hybrid car market, Toyota has experienced stiff competition for its Toyota Prius plug-in hybrid model (Graham-Rowe et al., 2012). Despite being the market leader in the UK, competition from other players threatens the competitive edge held by Toyota. Competitors such as Nis