Analyses Of Toyota Motors Internal And External Environment Marketing Essay
The report aim is to recognize the business surroundings and several types of the automobile industry. To investigation the Porter five forces and further analysis of the Toyota motors internal and external environment by SWOT and PESTLE analysis.
2. Introduction and history of Toyota motors
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Get Help Now!In 1937, Kiichiro Toyoda founded the Toyota motors. Toyota was established in Japan by setting up parts plant in the origin country and around the world. In 1964 the American operations was set up first in Canada and the manufacture of automobiles like cars and trucks were done. Toyota launched a Lexus as luxury car line in 1988 in which high class quality was preferred. First hybrid car Prius was innovated by Toyota and even Lexus SUV were manufactured in 2004.
The headquarters of the company is in Aichi, Japan. By 2010 around 306,254 people were directly employed the multinational company Toyota around the world. Toyota is the world second largest producer of automobiles in the world.
The venture of twelve million yen which was approximately £300000 Toyota Motor Corporation was founded in year 1937. It has become one of the global manufacturing and second biggest business brand car manufactures. The company operate in six continents by employing around quarter a million of people in the business. For Toyota, United Kingdom is main marketplace for sales and production. Toyota consists of two sectors:-
Automotive sector: – Toyota name given to luxury car line is Lexus. Other car manufactures which are under Toyota are the HINO and Daihatsu.
Non automotive sector: – There are several businesses in which Toyota has entered like communication, housing, financial services, marine vehicles and GAZOO are other business in which Toyota do business.
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