Event, Meeting, & Conference Management
This is a discussion question and should be answered as a question and not an essay!!! I have provided the required reading from my textbook to answer this question.Identify and research two event scenarios where you think integrated marketing communications (I.M.C.) have been deployed well. What was done well for each scenario and why was it important to the success of the event? Make sure to cite your sources. A minimum of two scholarly sources are required, in addition to providing specific examples in your discussion.
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