Social media has become a conventional usage of personal connectivity and also an official part of business in almost all the organizations in the world.

Discussion – 1

Social media has become a conventional usage of personal connectivity and also an official part of business in almost all the organizations in the world. Social media sites enable organizations to learn from good and bad reviews from customers regarding their ideas, experiences and knowledge, and they offer organizations an opportunity to reach out and proactively respond to views and reactions.

While these developments are offering significant openings for companies to connect with their customers and others, they are generating a whole set of new issues.

Social Media Privacy and Data Risks for Businesses:

Social media websites users produce pretended accounts and with the assistance of those, they struggle creating spams. These pretend account users conjointly result in dangerous harmful viruses being let into your company devices (Page, 2013). To avoid these serious problems, one should keep alert whereas mistreatment social media websites. Through this methodology, hackers invite customers towards themselves and steal confidential information of your customers. Most of the people even find themselves sharing their bank account details with these false individuals (Tuten, 2010). This is often a significant threat to any business because it imposes a high risk of losing new yet as existing customers. Another massive danger that you just could face during this case could be a compromise of all the private details of your staff (Barak, 2013). It involves a large variety of malicious package that will block access to your

system till you pay a precise quantity of cash to the hackers. It will place your business beneath large threat of information loss as you won’t tumble back unless you fulfill the stress of individuals. References:

Tuten, T. L. (2010). Enterprise 2.0: How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually [2 volumes]: How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually. ABC-CLIO.

Page, R. (2013). Stories and social media: Identities and interaction. Routledge.

Barak, G. (2013). Media, process, and the social construction of crime: Studies in news making criminology. Routledge.

Discussion 2:

Unstructured data have remained a significant threat to many companies. It has been a source of risks such as committed cybercrimes where mails are hacked, and crucial information is stolen and used somewhere else, taking the company at a considerable loss. The food industry has not been left behind in that. With much of its information being taken to the social media for advertisements, concerns such as copying of information and altering vital company’s story have been raised due to the unstructured data being used, calling for the issues immediate address. Data manipulation has been the primary risk associated with unstructured

data being used in social media. Through it, information is easily stolen and used somewhere else and more so in another company even though it did not belong to them (Kamp, Heldbjerg, & Donald, 2016). In the food industry, using social media to post unstructured data can be risky as well. The information can be easily stolen without the source company’s knowledge raising a big concern of how the data can be structured to identify anyone who uses comments like or any other activity that takes place to the post. According to (Kamp, Heldbjerg, & Donald, 2016), using of data analytics tool is one of the preferable ways that can be used to solve the issues of risk a food industry encounters when using unstructured data in social media. Data analytic tools were used to analyze what twits people make within a specified time. The results were used to direct the type of ad within a specified period, which is an excellent example of how useful data analytic tools can be to the unstructured data. These tools and some other data mining techniques are crucial in analyzing the kind of responses a company gets from social media, helping it change for the better. (Kamp, Heldbjerg, & Donald, 2016).

  References Kamp, J., Oppel, S., Heldbjerg, H., Nyegaard, T., & Donald, P. F. (2016). Unstructured citizen science data fail to detect long- term population declines of common birds in Denmark. Diversity and Distributions, 22(10), 1024-1035. Retrieved from https:// onlinelibrary.wiley.com/doi/full/10.1111/ddi.12463