The purpose of this assignment is to examine the relationship between national culture and personal cultural orientations and to see how they influence cross-cultural business interactions at the start of a business relationship. This assignment first seeks to address the question to what extent is national culture a good predictor of personal culture orientations.In this first part, the key aim is to apply culture value theory to assess your own national culture by drawing on available cultural typologies and to reflect how your own personal culture orientations are consistent with or might differ from your national culture.
Second, the objective of this assignment is also to think how your national culture and personal culture orientations influence the way you would engage in a hypothetical new business relationship with someone from a specific culture (e.g. Slovenia*). More details about this hypothetical business situation are presented below. *Note: Slovenia has been chosen as a “neutral” third country for which ample data exists across myriad cultural typologies. It is also coincidentally the native country of your course instructor. If you wish, you can replace Slovenia with an alternative country of your choice, but make sure that sufficient culture data is available for the country you have selected.
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