Prepare a comprehensive community relations plan for the Kipp Shine Public School. Develop a School Public Relations/ Communication Plan to target public relations needs in chosen school. This should reflect the successful understanding, integration, synthesis, and application of the information located in the text paired with real time data and action research on the part of the students. You will identify, collect, and analyze a substantial amount of data, synthesize your findings, and make recommendations for improvement.
Make sure to include: a) important geographic/demographic highlighted narrative information concerning the school, district, state, etc. (If you would like to include other “less important” demographic, statistical information do so in an appendix that follows your paper), b) the current PR situation, c) a succinct description of the plan goals including targeted areas/problems to be improved, d) proposed action plan/solutions noting specific steps/recommendations/guidelines (that is, what will be done to improve the public relations situation), e) a timeline, and f) evaluation/assessment measures, g) reflections (“ah-has”). Issues relating to internal and external forces, assessment, the relevant stakeholders, surveys, budgeting, and the uniqueness of the school should be considered. The plan should include relevant references integrated into your plan on appropriate public relations topics/issues, helpful in the plan’s development. References should be from a variety of sources including: journals, books, personal interviews, the Internet, etc.
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