The slow economic recovery from the recession of 2007-2009 forced many businesses to develop new competitive strategies to survive and increase profit. In current business publication, find examples of these strategies and provide a detailed analysis. In your analysis, provide example of firms whose strategies to increase profit are mainly focusing on generating more revenue,and compare it with those focusing on cutting production cost.
Suggested Reading: Finding your strategy in the new landscape” by Pankaj Ghemawat.
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