Product: CVS Pharmacy Generic Adrenaclick – Impax Laboratories (IPXL)
Please watched and read the following links, then write three pages message strategy about the product!!
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Useful Links:
VIDEO ABOUT IT: https://www.youtube.com/watch?v=TzKWOddEcRQ
- Whats an EPIPEN: https://www.epipen.com/about-epipen/what-is-epinephrine
- https://www.cvs.com/content/epipen-alternative
- http://mentalfloss.com/article/90900/cvs-now-sells-epipen-alternative-little-10
- https://arstechnica.com/science/2017/01/cvs-just-announced-a-super-cheap-generic-alternative-to-epipen/
- https://cvshealth.com/newsroom/press-releases/cvs-health-offers-patients-lowest-cash-price-market-generic-epinephrine-auto
- https://theoutline.com/post/887/cvs-is-selling-a-super-cheap-epipen-alternative-but-will-people-buy-it
It should include three parts in the paper:
- Key consumer and brand relationship insights
- Message direction, design and execution
- Strategic consistency
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