Read Case Study 7-1: Prosperity Painting Equipment and answer the following questions in an essay format.
1. Provide a competitive analysis for Prosperity Painting Equipment.
2. What are the bases for segmentation appropriate for Prosperity Painting Equipments industry? Refer to the automobile industry in your analysis.
3. Identify the different automobile-manufacturing segments based on the degree of focus on the Chinese market, joint-venture partnership, and export orientation.
4. Present a targeting strategy that is appropriate for Prosperity Painting Equipment.
Your answers must include content and cite reference materials where appropriate
Use Lascu, D. N. (2008) International Marketing, 3e, 3rd Edition for primary reference
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