“Export Business Plan”

"Export Business Plan"

Select a product of which you will export to a foreign country.  After your product is chosen, decide on a foreign country to which you will export.  In developing your Export Business Plan, you will present the following information:

I. Purpose � why has the plan been written

II. Table of Contents

III. Executive Summary � this is short and concise and covers the principal points of the report and is prepared after the plan has been written

IV. Introduction � what product and foreign country did you select and why

V. Situational Analysis � describe the product to be exported

VI. Country History � present a brief history of the country as it relates to its origins and trade history

VII. Cultural Overview � what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product

- Consumer attitudes toward product

- Educational levels � ability to comprehend instructions, ability to use product

- Languages � labels, instructions

VIII. Political Environment � present an overview of the governance structure of the country along with any legal-political forces

- Certain features required or prohibited

- Label and packing requirements

IX. Export Marketing Plan � present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

X. Economic Development � how developed is the country and how will this influence the success of your product

- Purchasing power

- Wages

- Infrastructure

X1. Summary


Your paper is to be a minimum of 5 pages in length and be in APA format to include:

            The use of headings and subheadings
            Times New Roman 12-point font
            Double-spaced lines
            Two spaces after punctuation
            1 inch margins
            Paragraphs with a minimum of 3 sentences
            The first line of each paragraph should be indented 1/2 inch
            Include in-text citations for each thought that is not your own (information derived from another source)
            A reference (or works cited) page