Assignment 5 Business Marketing In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers. According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services ─ leaving out the consumer. Business marketing entails marketing to persons and businesses who will then offer it to consumers. These products can include parts of goods or those that are used to manufacture other products, or services used by organizations to operate more efficiently or that are later resold. To demonstrate your comprehension of Business Marketing, read the following scenario and follow the directions to complete this Assignment. Scenario: You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen food product. Read the BonVivant Business and Product Profile: Click here. Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and product with integrity. Directions: Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5- slide audio visual presentation using Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a business product. (This is where your microphone either built into your computer in most cases or alternatively your microphone headset you purchased, will be used.) Access a tutorial on adding audio to your PowerPoint presentation here. Checklist: Include the following information: Slide 1: Title Slide. Include your name, date, title of the presentation. ○ Oral narration: Introduce yourself and the topic of your presentation. ○ Notes: Narration Script Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a business product. ○ Oral Narration: Explain your decision. ○ Notes: Narration Script Slide 3: Identify a business customer category (producer, reseller, government, or institutions) to focus relationship marketing and strategic alliance efforts in the sale of Bon Vivant Organic Gourmet frozen meals. ○ Oral Narration: Explain why you chose the business customer category. ○ Notes: Narration Script Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant Organic Gourmet product line. ○ Oral Narration: Describe your ideas on this topic. ○ Notes: Narration Script Slide 5: Discuss the business market characteristics (see starting on page 117 in your chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of three (3) business market characteristics on the slide. ○ Oral Narration: Briefly discuss the three (3) business market characteristics. ○ Notes: Narration Script Slide 6: References slide. Provide an APA style formatted References for your textbook. ○ Oral Narration: Concluding remarks and state the References for your textbook. ○ Notes: Narration Script Directions for Submitting this Assignment: Review the grading rubric below before beginning this activity. For additional help with your writing and APA format and citation style, please visit the Kaplan University Writing Center accessed in the home area of this course. Compose your Assignment as a Microsoft PowerPoint with audio presentation and save it as (Example: TAllen-MT219 Assignment-Unit 5.ppt). Submit your file by selecting the Unit 5: Assignment Dropbox by the end of Unit 5. Unit 5 Assignment: Business Marketing Percent possible Points possible Points Earne d Comments Content per Checklists 100% 50 Response provides complete information demonstrating analysis and critical thinking. Note: Highlighted areas denote oral presentation portion, each worth 3 points each. 80% Slide 1: Provide title slide with name, date and title of presentation. Introduce yourself and the topic of your presentation. Slide 2: Describe what type of business product ZMX Global, Inc. offers in the Bon Vivant Organic Gourmet frozen meal product line. Discuss why it can be considered a business product. Explain your decision. Slide 3: Identify a business customer category (producer, reseller, government, or institutions) to focus relationship marketing and strategic alliance efforts in the sale of Bon Vivant Organic Gourmet frozen meals. Explain why you chose the business customer category. 10% 5 14% 7 14% 7 Slide 4: Outline how the Internet can assist in B2B marketing efforts of the Bon Vivant Organic Gourmet product line. Describe your ideas on this topic. 14% 7 Slide 5: Discuss the business market characteristics (see starting on page 117 in your chapter Reading) of the Bon Vivant Organic Gourmet product line. Identify a minimum of three (3) business market characteristics on the slide. Briefly discuss the three (3) business market characteristics. 14% 7 Slide 6: Concluding remarks in 14% 7 oral narration and provide an APA formatted reference slide for your textbook. Subtotal: 80% 40 Provides an audio visual presentation consisting of at least six slides with notes and narration using correct grammar, spelling, and APA citation/format style. 20% 10 Percent Total Points possible Your Assignment Score: 100% 50
Introducing our Online Essay Writing Services Agency, where you can confidently place orders for a wide range of academic assignments. Our reputable homework writing company specializes in crafting essays, term papers, research papers, capstone projects, movie reviews, presentations, annotated bibliographies, reaction papers, research proposals, discussions, and various other assignments. Rest assured, our content is guaranteed to be 100% original, as every piece is meticulously written from scratch. Say goodbye to concerns about plagiarism and trust us to deliver authentic and high-quality work.
WRITE THIS ESSAY FOR ME
Tell us about your assignment and we will find the best writer for your paper.
Get Help Now!WRITE MY ESSAY NOW
