(2) External Analysis – SAP-2 (Individual): SAP-2 and SAP-3 share a common purpose: to explain what drives profitability in the industry and for the division you are examining. SAP-2 focuses on external drivers of this profit story, while SAP-3 focuses on internal drivers of the profit story. The page limit for assignment 2 is three pages of text in which you tell the (industry) profit story, with additional appendices for supporting evidence. Your grade may be affected if the paper is longer than 3 pages. Use graphs, figures, and data in an appendix to demonstrate your rigor and creativity. Please note that appendices providing supportive data are not optional; the absence of necessary supporting data will result in a lower evaluation. Make sure to properly reference your sources. The text should read as an executive summary aided by the data and figures in the appendix.
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Get Help Now!You will perform an external analysis relevant to a particular business unit (division) of the company. As analytical tools, you must use Porter’s Five Forces Framework and PESTLE, plus any other relevant external analysis tools discussed in class.
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