BUS508 Assignment 3 Promotional and Advertising Strategies

BUS508 Assignment 3 Promotional and Advertising Strategies

One of the largest automobile industries in the world is located in the United States. There is 13 auto manufactures, which include Honda, General Motors, Ford, Chrysler, Toyota, Nissan, Hyundia-Kia, BMW, Mercedes-Benz, Mazda, Mitsubishi, Subaru, and Volkswagen. Over 8 million passenger vehicles were sold annually in the United States from 2008-2012. About 3.5 percent of the United States gross domestic product comes from the automotive industry and automobile dealerships. During 2012, there were about 2.6 million automobiles exported to over 200 countries around the world from the United States. These automobiles were valued at around $63 billion dollars. The United Sates also exported over $75 billion dollars in automotive parts. Together, the auto manufactures and dealerships employed over 786,000 people by the end of 2012. With an open investment policy, a large consumer market, a highly skilled workforce, available infrastructure, and government incentives, the United States is the premier place for the future of the auto industry (SelectUSA, 2013). GMC and Ford are both automobile manufactures who started in the United States in the early 1900s. Since the beginning of time, these companies have been competing against each other is style, comfort, affordability, accessibility, safety, and customer satisfaction. In 2012, both companies produced a similar vehicle with similar features.

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GMC produced the 2012 Chevrolet Tahoe 4×4 and Ford produced the 2012 Ford Expedition 4×4. The Tahoe featured a market price of between $38-$58,000 dollars, with a 320-hp 5.3 liter V-8 engine, 6 speed automatic with over drive and auto-man, with a fuel economy of 15 mpg (city) and 21 mpg (highway). The Expedition featured a market
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PROMOTIONAL AND ADVERT 3 price of between $36-49,000 dollars, with slightly lower hp of 310, but features a 5.4 liter V-8 engine, 6 speed automatic with over drive but does not come with the auto-man feature, it offers a fuel economy of 13-14 mpg (city) and 18-20 mpg (highway). According to the NHTSA Crash Test Data, both vehicles received between 4 and 5 stars on overall rollover ratings.

Customers who bought both vehicles rated the vehicles an over all 5 stars on comfort, reliability, performance, exterior and interior design, and value for the money (Consumer Reviews, 2013). GMC seems to have one thing in mind when it comes to promotional strategies.

They want to design, build, and sell the world’s best vehicles. Ford as well wants to design products and be successful in the global market.

GMC states that their promotional strategies will create a self sustaining cycle of reinvestment. By doin…………………………