Learning goal: To develop your ability to systematically analyze

Learning goal: To develop your ability to systematically analyze and plan for a dynamic, fast-growing organization.  You will prepare a strategic analysis of/plan for Warby Parker.  Your “client” is that organization’s top management team.  Your paper will be graded on the basis of its insight, logic, and scope.

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Your paper should be three pages, double-spaced, using 12-point type, not including appendixes, exhibits, and/or references.  You may either write an essay or organize your paper as an outline.  In either case, please follow this format:

Page 1:

• Current capabilities—as a mix of differentiation (D), economy (E), and interaction (I).

All three criteria matter, but most organizations can excel against only one or two—so

there are six viable strategic options: D, E, I, DE, DI, or EI.  You are to select and

then defend one of these options. Some DEI parallels from the strategy literature are

listed on p. 107 of The Geometry of Strategy.

• Current customers, competitors, and complementors (C³)

Page 2:

• Your time frame (planning horizon), and rationale for that date

• Your proposed capabilities priority (choose one: D, E, I, DE, DI, or EI)

• Your expected/proposed C³

Page 3:

• Rationale for your proposed capabilities

• Rationale for your expected/proposed C³

• Major implementation issue(s)