MSL 5200 Crisis Communication Management

MSL 5200 Crisis Communication Management

Stresses that managers must be in a position to communicate effectively during crisis situations. Knowledge and specific skills are presented in this course to assist managers with effective communication during stressful or emergency situations.
Course Textbook
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: How to manage the media in the digital age. Boca Raton, FL: CRC Press.
Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons.
Burson, T. E., Brooks, B. W., & Pupchek, L. S. (2010). Skydive Carolina – “Welcome to my world”. Journal Of Critical Incidents, 3110-116. Retrieved from Business Source Complete database.
Reynolds, B. J., & Earley, E. (2010). Principles to enable leaders to navigate the harsh realities of crisis and risk communication. Journal Of Business Continuity & Emergency Planning, 4(3), 262-273. Retrieved from Business Source Complete database.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Explain the stages of a crisis.
2. Assess levels and types of risk and crisis for the purpose of appropriate communication.
3. Recommend effective communication in various crisis situations.
4. Compose a risk or crisis message utilizing key techniques for maximum effectiveness and response.
5. Recommend avenues for damage control when rumors, sabotage, or other complications interfere with effective crisis communication.
6. Demonstrate how to develop a relationship with the news media for the purpose of mass communication with the public.
7. Contrast the benefits and pitfalls of using social media and other technologies in risk and crisis communication.
8. Develop a communication plan for a crisis situation in your field.
9. Profile the audience intended to receive the risk or crisis communications to ensure maximum comprehension of messages.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Unit Learning Outcomes: Each unit contains Unit Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit.
2. Unit Lesson: Each unit contains a Unit Lesson, which discusses unit material.
3. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook. Suggested Readings are provided in the Unit I, II, IV, VI, VII and VIII Study Guides to aid students in their course
MSL 5200, Crisis Communication Management
Course Syllabus
MSL 5200, Crisis Communication Management 2
of study. The readings themselves are not provided in the course, but students are encouraged to read the resources listed if the opportunity arises as they have valuable information that expands upon the lesson material.
4. Learning Activities (Non-Graded): These non-graded Learning Activities are provided in Units I and III-VIII to aid students in their course of study.
5. Key Terms: Key Terms are intended to guide students in their course of study. Students should pay particular attention to Key Terms as they represent important concepts within the unit material and reading.
6. Discussion Boards: Discussion Boards are part of all CSU term courses. More information and specifications can be found in the Student Resources link listed in the Course Menu bar.
7. Unit Assessments: This course contains two Unit Assessments, one to be completed at the end of Units I and II. Assessments are composed of written response questions.
8. Unit Assignments: Students are required to submit for grading Unit Assignments in Units III-VIII. Specific information and instructions regarding these assignments are provided below. Grading rubrics are included with the Unit III-VIII Assignments. Specific information about accessing these rubrics is provided below.
9. Ask the Professor: This communication

WRITE THIS ESSAY FOR ME

Tell us about your assignment and we will find the best writer for your paper.

Get Help Now!