Social media, virtual communities and brands online marketing Custom Essay
Task – in two parts:
Students have to reflect on social media, virtual communities and brands online marketing.
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A lot of different opinions are around – social media and virtual communities are and could be used by brands in
many different ways.
➢ Name them, structure them and put them in context with marketing theories (e.g. 4P´s, 7P´s, relationship
marketing, competitive advantages, etc.)
➢ Name aspects of push and pull effects / sales versa marketing-approaches + gathering information
Part 1 – max 300 words
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PART 2
Besides benefits – and keep Part 2 separately – where are the RISKS and critical elements of social media, online
communities, … ?
➢ Perspective of society, countries and national aspects, etc
➢ Perspective of the organization/companies/brand owner
➢ Perspective from customers and consumers
➢ Reflect on current discussions in the web about Facebook, WhatsApp and NSA.
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