Assignment Nine: email Marketing and Social Marketing
- Pick a product or service, describe it, then (a) write a “subject” line that would benefit the customer and encourage them to open it (see page 277/278 in text for example). Next, (b) using the AIDA message illustration (A – New Law, I – How it impacts them, D – How to avert a problem, A – action to visit your landing page, website or phone), write a narrative that you could use to personalize your message for them. Finally, (c) describe a Landing page that would support this message. 25 points.
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(b) AIDA message illustration
(c) Landing Page description
- Pick a product or service and create three Social Marketing Tactics. Describe each and detail how they will help the customer and what response you desire, other than getting an order. One tactic you must include is describing a video you would develop to support your product or service for YouTube. Please number each of the three Social Marketing Tactics. 25 points.
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