Final business plan project

Final business plan project sample

Final business plan project sample

Business Plan

Section One

Introduction

The flavor cafeteria will begin its operations on 1st June 2016 as a private company dealing in foods, beverages, and snacks. Founded by Ahmed Ali, Fed laid Christopher, and Brian MC Donald, the café will sell all its products within the University of…… Delivery will also be made available for students residing within campus at no extra costs. In response to current global campaigns against caloric foods, products of the café will major on using naturally produced foods arriving at low caloric food products. Prior to its opening, it will be registered with the registrar of companies under the above-stated name. The specifications of its products will be given in section four of this business plan. The operations of the café, however, will be governed by various goals, objectives, core values, mission and mission statements.

Mission Statement

The purpose of flavor cafeteria is to provide campus students with affordable, healthy low-calorie foods, snacks, and beverages in reasonably healthy quantities. As far as availability of natural foods will allow, the café will use ethically accepted foods and food products to cook foods, snacks, and beverages that will nourish and refresh students. As the business name suggests, the firm will make available varied flavors of its products.

 

Vision

Our vision is to become the largest university-based cafeteria in the world through provision of outstandingly remarkable quality products and services in a speedy manner that exceeds expectations of our customers.

Goals and Objectives

The main objective of the café is to help students in the university develop healthy eating habits in terms of consuming low caloric foods in healthy quantities. By deploying and making use of competent staff, the café will also aim at delivering outstanding services to its clients, sell quality foods, and help in preserving the environment (Wang, Engler-Stringer and Muhajarine 13). These objectives will be achieved through four main core values.

1. Integrity and authenticity: All employees of the firm will be expected to act with utmost integrity in regards to production and sales of its products. On its part, the firm will be expected to offer the promised value and content of foods. Since the company promises to sell natural foods, it will go all heights to achieve it.
2. Healthy sweetness: We recognize the value of healthy foods. For this reason, we will at all times ensure that desirable flavors of the food are sold in our outlets, but not at the expense of globally acceptable nutrients’ components, composition, and combinations.

 

Section Two

Industry and Market Analysis

Flavor café has been designed to meet the current demands as witnessed in the food industry. Due to market concerns surrounding sales of beverages, the Flavor café provides RTD teas and carbonated water that is not only refreshing to customers, but also provides solutions to health problems (Kennedy 22). The café also purposes to offer low fat and sugar foods in response to growing rates of obesity. It does this by employing only the best chefs from accredited schools and frequent review of cooking and hygienic practices (Smith 61). Due to a growing concern that traditional cereal breakfast has been losing market share; for example, the Greek Yogurt, we have adopted innovative techniques, which includes coming up with new breakfast recipes that meet customer demands while taking care of their health (Argento, Thompson and Dorazio 30). We have also shifted to use natural ingredients different from artificial flavors and colors that are used to make food appealing (Kennedy 22).

We expect a market growth rate of 2.2% in the next five years. The Food and Agriculture Organization report of 2014 also indicates that global food prices are declining annually. Hypermarkets and supermarkets are reported to take the largest distribution share of approximately 50% of the market (Forster 5). We also expect to record an annual growth rate of between 1.1% and 3.2% in the next one year alone. Uncontrollable variables in the market include the fluctuating food prices due to economic reasons. Other variables include the change in fuel prices, which are expected to affect growth rates due to their impact on costs.

Section Three

Competitive Analysis

The café is likely to experience the greatest competition from fast food stores near the university inclusive of Burger King, Starbucks, and McCafé. The competitive advantage of these stores is based on high demand for fast foods due to their ability to be produced fast. Fast foods are also very affordable for students, tasty and addictive. The combination of fats and sugars presents a tasty blend that has a nice crunch (Craig and Douglas 74).

Renowned soft drinks makers like Coca-Cola, Pepsi-co, and the national beverage will also provide secondary competition for beverages produced with Flavor. The competitive advantages of these companies are mostly grounded on their renowned brand name.

Section Four

Marketing Strategy

The café targets to sell its products to both students and staff of the university who in accordance with global trends are in need of healthy quickly-accessible foods, snacks, and beverages. The company plans to beat both its primary and secondary competitors through an effective marketing branding of its products, their prices, place and promotion, which can be described as follows.

Products

The café intends to differentiate its products as to attract customers and retain them through earned loyalty. This is to be done majorly through sales of purely natural foods and drinks that are low in caloric contents. In addition, the drinks will be exclusively none-carbonic in a bid to cope with global consumer trends demanding lesser if not zero consumption of artificial foods, carbonated drinks, and highly fatty foods (Smith 62). Differentiation will also help the café penetrate the market against fast foods and carbonic soft drinks, which dominate the market and are known to attract young people.

Pricing and Promotions

The café will make all efforts to ensure that its products are as affordable as possible. In addition, low prices may be char…………………….

Type of assignment:  Research Paper

Number of pages:  25

Language style:  US English

Type of service:  Academic paper writing

Academic level:  Undergraduate

Subject:   Business

Paper format:   APA

Line spacing:   Double

Number of sources:  10

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