BUS-310 Emirates Airline: Marketing Audit

BUS-310 Emirates Airline: Marketing Audit

Emirates Airlines is known as one of the most competitive international airlines in the aviation industry. In this marketing audit, weexamine the environmental factors that Emirates Airlines takes into account in its operation and the competitively environment, with a focus on the UAE—its home base. We then identify its strengths, weaknesses, opportunities, and threats. Further in the report, we investigate its targeting and positioning strategies, the marketing program and consumer relationship management. Customers understand the difference Emirates brings to them from the way the airline prices its tickets and from the way it targets the market. Finally, this audit provides recommendations on how the airline can maintain and improve its position globally.

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Since 1984 till know, emirates Airline’s network is continuing to grow rapidly by connecting enormous countries. Emirates provide every mean of entertainment and relaxation for passengers. Aviation contributes to the expansion of UAE’s economy. Emirates Airline is one of the players in aviation industry that witnessed sharp growth in recent years. It has known for its excellent service and quality. It seeks continuously for development and sustainability.EmiratesAirline is always eager to reach the highest standard of safety and security. Emirates profit grows to Dh 3.3 billion and its revenue increased to Dh 82.6 billion in 2014 due to the effective financial performance.

Reaching more destinations every year and having more passengers are important goals that emirates airline is looking forward to achieve. One of its strategies is to hire the best people with the required qualification in order to raise the business nationally and internationally.

This report is about the marketing strategies of Emirates Airline. By reading this report you will have the opportunity to enhance your knowledge in all environmental contexts related to Emirates Airline such as demographic environment, economic environment, socio-cultural environment, political and legal environment, technological environment and natural environment.In addition, addressing the SWOT Analysis to evaluate the strengths, weaknesses, opportunities and threats involved in Emirates Airline.

Moreover, highlighting the import………….