Week 3 discussion 1 “Business Analytics”Examine the role of Enterprise Resource Planning (ERP) and Customer RelationshipManagement (CRM). Determine how each system can play a critical role in managing valuechains.Provide an example from an industry where analytics is used today either through ERP orthrough CRM, and determine the ways this technology has helped to deliver quality to thecustomer.Assess the challenges that companies might face when trying to implement these types oftechnologies.ANSWER:Enterprise Resource Planning (ERP) can be beneficial for companies if implementedsuccessfully. ERP links all areas of a company such as; order management, human resources,external supplies and customers into an integrated system in order to provide visibility andshared data. Customer Relationship Management (CRM) manages current and future customersin order to help build customer relations as well as enhance a company’s revenue.
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