EECP Business Plan
A 10 page paper providing a business case for adding Enhanced External Counter Pulsation (EECP) technology to the services offered by the hospital to treat coronary artery disease, specifically angina pectoris and congestive heart failure. The income that the hospital can expect from offering this service is much less than that associated with invasive treatments such as bypass surgery and angioplasty, but the greatly reduced cost of EECP treatment also makes it more accessible to those without sufficient insurance coverage and to those for whom insurers are reluctant to approve more invasive approaches. Includes financial analysis, a marketing plan and exit strategy. Bibliography lists 8 sources.
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